The coupons you print on the site (which I originally thought was a "hooray, it's green!" move) are not accepted by my local grocers.
So now, it's all just a cluster-fuck unless you want to use your points to buy Coke advertising premiums.
Since some of you are Coke collectors, I suppose that's fine. Me? I just want free (or, grudgingly will accept, discounted) pop.
There are two results of this:
1) I continue to ween myself off of Coke products. (Totally what you wanted with your loyalty program, right Coke?)
and 2) I will be ridding myself worth of months of Coke points. (Details to be announced at Things Your Grandmother Knew; stay tunned there.)